Mechelen, 19 July 2023 – Today, Protime announces that it will become co-sponsor of Team SD Worx. On 23 July, at the start of the Tour de France Femmes, the logo of the market leader in time & attendance and workforce management will for the first time appear on the jerseys of the world's best women's cycling team. And this both front and back, under the logo of parent company SD Worx.

SD Worx cycling team

The team of Lotte Kopecky and Demi Vollering, among others, is winning race after race, which leads to a lot of visibility in the markets where Protime is and will be active going forward.

Gille Sebrechts
"Today, Protime is already the reference in the field of time registration in Belgium and the Netherlands, but we also want to become the reference in all European countries where our parent company SD Worx is active. Starting with the UK, Germany and the Scandinavian countries. The focus on women's cycling will only increase in the future. Our logo and brand will enter millions of living rooms through this sponsorship, giving an extra boost to our brand awareness and international growth,"
Gille Sebrechts
CEO of Protime

Supporting its international growth is not the only reason why Protime decided to co-sponsor a women's cycling team.

"There are many similarities between (women's) cycling and our cultural values of 'camaraderie', 'growth' and 'working together'. For instance, cycling is above all a team sport. You need top talents, but you only cross the line as a winner when the whole team works together. Let's win this race together," says Gille Sebrechts.

Team SD Worx is delighted to welcome Protime as its new co-sponsor. "From the very beginning, our team has been one of the pioneers in women's cycling, where we grew to be the number one. The sport made leaps in professionalisation in recent years thanks to the support of sponsors like SD Worx. The arrival of Protime as a new co-sponsor guarantees continuity and allows Team SD Worx to pursue its goal to remain the world's number one in the coming years. In the Tour de France Femmes we are also going for the very highest and we want to take home the yellow jersey," says team manager Erwin Janssen.

Isabelle Fassin
Written by: Isabelle Fassin
Field Marketeer Flanders Protime